Massachusetts AI and Privacy Laws

What the law says

A 2024 law makes nonconsensual sharing of intimate images a crime, including AI-generated deepfakes, and an April 2024 Attorney General advisory applies consumer protection, anti-discrimination, and data security laws to AI.

Two bills are in conference committee as of October 2026: the Mass Wins economic development bill, whose Senate version adds safety rules for large frontier AI developers, and a consumer data privacy act passed by both chambers in different versions.

What this means for your organization

This state regulates specific uses of AI rather than AI in general. Check whether any of your AI uses fall into the categories above, such as chatbots, synthetic media, or AI in health coverage decisions, and remember that federal law and the laws of other states where you operate may also apply.

Our 2027 AI Governance Checklist covers the steps most organizations need, and our State AI Law Trackers explain the rules for specific industries.

Other states in this category

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• Texas
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• Wisconsin
• Wyoming

See every state on the AI Laws by State map.

This page is general information for planning purposes. Laws and guidance change, so confirm current requirements before acting. It is not legal advice. For legal advice about your organization, consult a licensed attorney.