Resources / AI Laws by State / Wisconsin

Targeted AI laws

Wisconsin AI and Privacy Laws

Wisconsin has no broad AI law or consumer privacy law.

Prepared by the Cogent Assurance team

What the law says

A 2024 law requires candidates and political groups to disclose AI-generated content in campaign ads, a 2024 law covers AI-generated child sexual abuse material, and a 2025 law makes it a crime to share AI-generated intimate images of an identifiable person to harass or intimidate them.

A March 2025 insurance bulletin adopts the NAIC model guidance on insurers’ use of AI.

Key dates

DateWhat takes effectStatus
Crime for sharing AI-generated intimate images to harass or intimidateIn effect

What this means for your organization

This state regulates specific uses of AI rather than AI in general. Check whether any of your AI uses fall into the categories above, such as chatbots, synthetic media, or AI in health coverage decisions, and remember that federal law and the laws of other states where you operate may also apply.

Our 2027 AI Governance Checklist covers the steps most organizations need, and our State AI Law Trackers explain the rules for specific industries.

Other states in this category

See every state on the AI Laws by State map.

This page is general information for planning purposes. Laws and guidance change, so confirm current requirements before acting. It is not legal advice. For legal advice about your organization, consult a licensed attorney.

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